Social media: ideal for staying in touch
A Facebook, Instagram or TikTok page lets you post often, talk with customers and reach new people. It is an excellent channel for engagement.
Their limits
You control neither the layout, nor how your posts are shown, nor the platform’s rules. Essential information (services, prices, hours, terms) gets lost in the feed, and an account can be restricted or hacked.
Your website: your base
Your website presents your offer durably, appears in Google searches for your name and services, and belongs to you. It is the address you give to a partner, a bank or a demanding client.
The right combination
The website reassures and explains; social media engages and brings people back to the website. Connect them: links to your social pages on the website, a link to the website in every profile, and WhatsApp to close the deal.